Product detailed description

Korean women have used rice water for skincare for centuries. 

• 🌾 Want a serum with truly exceptional rice care?
  7 different rice ingredients at once. The base is rice bran water instead of ordinary water, so rice care starts from the very first drop.
• 🛡️ Is the barrier weakened and your skin losing moisture?
  Ceramide NP strengthens the lipid structure of the skin barrier. Polyquaternium-51 mimics the structure of cell membranes and holds moisture inside exceptionally effectively.
• 🌿 Looking for a rare hydrating ingredient?
  On contact with water, okra releases a natural mucilage, a thick gel-like substance rich in polysaccharides. It forms a protective hydrating film on the skin. It is rare in serums.
• ✨ Is your skin dull and lacking glow?
  Ashitaba (Angelica Keiskei) is a powerful antioxidant for glow. Lotus is a traditional Asian plant for natural radiance. Niacinamide evens out tone.
• 🌸 Sensitive skin that needs hydration without irritation?
  Bisabolol is one of the most powerful natural soothing ingredients. Honey soothes and heals. Allantoin speeds up regeneration. Beta-glucan provides antioxidant protection.

Rice water as the base, 7 rice ingredients inside. ANUA takes rice care seriously.

Key active ingredients

🌾Rice complex (7 ingredients)

Oryza Sativa Rice Bran Aqua is the base of the serum instead of water, rich in B vitamins, amino acids and ferulic acid. Oryza Sativa Rice Extract provides antioxidants. Defatted Rice Bran and Defatted Rice Bran Extract are defatted rice bran rich in gamma-oryzanol. Oryza Sativa Rice Bran adds natural lipids. Hydrolyzed Rice Protein strengthens and refines. Oryza Sativa Rice Seed Protein nourishes and protects. Seven forms of rice for complete rice care.

🛡️Ceramide NP + Polyquaternium-51

Ceramide NP strengthens the natural lipid structure of the skin barrier. Polyquaternium-51 is a phospholipid polymer that mimics the structure of cell membranes for exceptionally effective moisture retention.

🌿Hibiscus Esculentus (Okra)

Okra releases a natural mucilage, a thick gel-like substance rich in polysaccharides. It forms a protective hydrating film on the skin. A rare ingredient with an exceptional ability to retain moisture.

🌸Angelica Keiskei (Ashitaba) + Nelumbo Nucifera (Lotus)

Ashitaba has one of the highest concentrations of chalcones and flavonoids for glow and antioxidant protection. Lotus is a sacred Asian plant for brightening and natural skin radiance.

🌱Corchorus Olitorius (Jute mallow) + Dioscorea Japonica (Japanese yam)

Jute mallow is an African-Asian vegetable with a high antioxidant content. Japanese yam is a traditional plant for hydration and soothing. Both are rare in Korean cosmetics.

🌟Niacinamide + Beta-Glucan + Bisabolol + Honey

Niacinamide evens out tone and minimizes pores. Beta-Glucan is a powerful antioxidant. Bisabolol from chamomile soothes. Honey hydrates and naturally protects.

💧3 types of hyaluronic acid + Hydroxyethyl Urea

Sodium Hyaluronate, Hyaluronic Acid and Hydrolyzed Hyaluronic Acid hydrate different layers of the skin. Hydroxyethyl Urea is a gentle form of urea for deep hydration without irritation.

How to use correctly

Application

After toning, apply 2-3 drops to the whole face and gently pat in with your palms until absorbed, before moisturizer.

Frequency

Morning and evening for maximum hydrating results.

Tip

Warm slightly in your palms before application for better absorption of rice proteins.

Frequently asked questions

• Why does the serum have 7 rice ingredients?
  Each form of rice brings a different benefit. Rice water hydrates, bran provides gamma-oryzanol, protein strengthens and refines. Seven ingredients together provide complete rice care.
• What is okra in cosmetics?
  Okra releases a natural mucilage, a thick gel-like substance rich in polysaccharides. It forms a hydrating film on the skin. It is rare, and you will not easily find it in serums.
• What is Polyquaternium-51?
  A phospholipid polymer that mimics the structure of cell membranes. It holds moisture inside cells more effectively than glycerin.
• Is it suitable for sensitive skin?
  Bisabolol, honey, allantoin and beta-glucan soothe. The serum contains no acids or harsh ingredients.
• When will I see results?
  Hydration and radiance immediately. A strengthened barrier and more even tone after 4-6 weeks.

Results you will see

🌟 After the first use
The skin is instantly hydrated, soft and more radiant.

🌟 After a week
A stronger barrier, longer-lasting hydration. The skin looks healthier.

🌟 After a month
Radiant, hydrated and more resilient skin. A more even tone thanks to niacinamide.

Product ingredients

INCI: Oryza Sativa (Rice) Bran Aqua, Dipropylene Glycol, Glycerin, Methylpropanediol, Aqua, Butylene Glycol, Methyl Gluceth-10, Niacinamide, 1,2-Hexanediol, Panthenol, Hydroxyethyl Urea, Pentylene Glycol, Sodium Polyacrylate, Oryza Sativa (Rice) Extract, Caprylic/Capric Triglyceride, Carbomer, Hydrogenated Lecithin, Ethylhexylglycerin, Polyquaternium-51, Adenosine, Allantoin, Sodium Phytate, Xanthan Gum, Ceramide NP, Sodium Hyaluronate, Angelica Keiskei Extract, Corchorus Olitorius Leaf Extract, Dioscorea Japonica Root Extract, Hibiscus Esculentus Fruit Extract, Nelumbo Nucifera Root Extract, Beta-Glucan, Bisabolol, Zinc Stearate, Tocopherol, Honey Extract, Defatted Rice Bran, Defatted Rice Bran Extract, Oryza Sativa (Rice) Bran, Hyaluronic Acid, Hydrolyzed Rice Protein, Oryza Sativa (Rice) Seed Protein, Hydrolyzed Hyaluronic Acid

Volume: 50ml
Brand: ANUA
Product type: Hydrating barrier serum
Main effect: Hydration, barrier strengthening, glow, soothing
Suitable for: All skin types, dry and sensitive skin
Special features: Rice bran water as the base, 7 rice ingredients, okra, ceramides
Application: Morning and evening after toner, before cream